WorkMagic is the ultimate marketing experimentation platform for e-commerce brands, offering automated incrementality testing, data-driven attribution, and MMM calibration. Measure true marketing impact, optimize ad spend, and boost ROAS with science-backed insights. Try WorkMagic today for smarter growth.
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Published:
2024-09-08
Created:
2025-04-28
Last Modified:
2025-04-28
Published:
2024-09-08
Created:
2025-04-28
Last Modified:
2025-04-28
WorkMagic Product Information
What is WorkMagic?
WorkMagic is a marketing experimentation and measurement platform designed for e-commerce brands. It uses geo incrementality testing, data-driven attribution, and calibrated MMM (Marketing Mix Modeling) to measure the true impact of marketing efforts. The platform automates testing, measures halo effects across sales channels, and provides actionable insights for budget optimization and profitable growth.
Who will use WorkMagic?
WorkMagic is ideal for e-commerce brands, marketing directors, and growth teams looking to optimize ad spend and measure marketing effectiveness. It’s especially valuable for Shopify store owners, DTC brands, and businesses selling on multiple platforms like Amazon, as it provides insights into incrementality and cross-channel performance.
How to use WorkMagic?
- Connect accounts: Link your Shopify store and marketing channels in minutes with no coding required.
- Schedule incrementality tests: Set up automated tests to measure marketing impact.
- Run and monitor tests: Track performance in real-time.
- Review results: Calibrate attribution models and adjust budgets based on actionable insights.
In what environments or scenarios is WorkMagic suitable?
WorkMagic is perfect for e-commerce brands scaling their marketing efforts, testing new channels (like TikTok or Meta), or optimizing budgets across platforms. It’s also ideal for businesses needing to measure halo effects (e.g., DTC-to-Amazon impact) or those prioritizing profit-driven growth with accurate incrementality data.
WorkMagic Features & Benefits
What are the core features of WorkMagic?
- Fully automated incrementality testing for accurate marketing measurement.
- Measures halo effects across DTC, Amazon, wholesale, and retail channels.
- Seamless onboarding with Shopify integration for quick setup.
- Combines incrementality-calibrated attribution and MMM for actionable insights.
- Provides budget allocation recommendations based on test results.
What are the benefits of using WorkMagic?
- Increases marketing efficiency with data-driven insights.
- Reduces customer acquisition costs (CAC) by optimizing ad spend.
- Enhances ROAS and MER through precise incrementality testing.
- Validates marketing channel performance beyond last-click attribution.
- Saves time with automated test setups and no coding requirements.
What is the core purpose and selling point of WorkMagic?
- Empowers e-commerce brands to measure true marketing impact scientifically.
- Unique incrementality-calibrated attribution and MMM for unmatched accuracy.
- Automates complex testing processes, eliminating manual adjustments.
- Focuses on profitable growth by optimizing budget allocation.
- Delivers actionable insights for scalable, high-impact channels.
What are typical use cases for WorkMagic?
- Testing TikTok’s incremental impact and halo effect on Amazon sales.
- Optimizing Meta ad spend based on incrementality-driven insights.
- Validating assumptions about marketing mix performance.
- Reducing wasted ad spend by identifying ineffective channels.
- Improving DTC and omnichannel strategy with granular data.
FAQs about WorkMagic
What is WorkMagic and how does it help e-commerce brands?
WorkMagic is a marketing experimentation and measurement platform designed to help e-commerce brands measure the true impact of their marketing efforts. It uses advanced incrementality testing, attribution modeling, and marketing mix modeling (MMM) to provide data-driven insights, optimize ad spend, and improve ROI. WorkMagic automates testing processes and measures halo effects across sales channels like DTC, Amazon, and retail.
How does WorkMagic's geo incrementality testing work?
WorkMagic's geo incrementality testing compares sales performance in test regions (where ads run) against control regions (where ads are paused). This scientifically measures the incremental impact of marketing campaigns by analyzing differences in sales lift, helping brands allocate budgets more effectively.
Can WorkMagic measure the halo effect of marketing campaigns?
Yes, WorkMagic uniquely measures the halo effect of marketing efforts, tracking how campaigns influence sales not just on direct-to-consumer (DTC) channels but also on platforms like Amazon, wholesale, and retail. This provides a complete picture of marketing ROI.
How long does it take to set up WorkMagic for my Shopify store?
WorkMagic offers seamless Shopify integration, allowing brands to complete setup in just 10 minutes without coding. After connecting data sources, the platform takes 24-48 hours to load data, and the first incrementality test can launch within a week.
What makes WorkMagic's attribution model different from others?
WorkMagic combines incrementality testing with attribution modeling, calibrating results for unmatched accuracy. Unlike last-click or rule-based models, it uses real test data to assign credit to each touchpoint, providing actionable insights for budget optimization.
What are the minimum requirements to use WorkMagic for incrementality testing?
Brands typically need ~3,000 monthly orders and geo-targeting control on ad platforms to run WorkMagic's incrementality tests. Lower volumes may qualify in some cases. The platform supports Shopify stores and integrates with major marketing channels.
How does WorkMagic improve marketing budget allocation?
WorkMagic provides daily ad spend recommendations per channel based on incrementality test results. It identifies high-ROI opportunities and underperforming tactics, helping brands reallocate budgets to maximize iROAS and reduce customer acquisition costs (CAC).
Can WorkMagic integrate with Amazon and other marketplaces?
Yes, WorkMagic connects with Amazon and other marketplaces to track the full impact of marketing campaigns. It measures how DTC ads drive sales across all channels, including external platforms, giving a complete view of marketing effectiveness.
What results can brands expect from using WorkMagic?
Customers using WorkMagic report a 25% increase in marketing efficiency ratio (MER), 29% higher ROAS, and 25% lower CAC. The platform's data-driven insights help brands optimize spend, prove incrementality, and scale profitable growth.
Is WorkMagic suitable for brands with smaller marketing budgets?
WorkMagic works best for brands spending at least $50k/month on ads, as incrementality testing requires sufficient data. However, the platform offers scalable solutions, and brands with lower budgets can book a demo to discuss tailored approaches.
WorkMagic Company Information
Company Name:
WorkMagic
Website:
Analytics of WorkMagic
Traffic Statistics
5K
Monthly Visits
1.5
Pages Per Visit
59.53%
Bounce Rate
29
Avg Time On Site
Monthly Visits
User Country Distribution
Top 5 Regions
US
88.24%
VN
6.00%
AT
4.26%
PT
0.82%
GB
0.67%
Traffic Sources
Social
7.78%
Paid Referrals
0.55%
0.06%
Referrals
10.29%
Search
50.39%
Direct
30.87%
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